Rakuten Viber, the world leader in voice-based communication and secure messaging, has released the findings of its research on Viber usage in 2021, following the rollout and introduction of its products and new features such as AR lenses in major areas on 17th January 2021. 

Throughout the year, users in Nepal have been particularly fond of group chats and communities. As a result of "promising partnerships," collaboration, and feature functionality relevance, there was a significant 39% rise in community features.

Group chat creators are also in the second position, with group functions and message exchanges increasing by 38%.

In addition, regions took advantage of the capabilities, the number of messengers in group conversations climbed by 26%. And a key feature of the platform, "one-to-one" messaging, has increased by 18% in the last year. 

During epidemics and afterward, Nepalese people typically developed their own "group chats" and communities and shared information with everyone at the same time.

Viber communities like "Nepal Online School", "MOHP", "Meme Nepal" and "Routine of Nepal Banda" have the highest number of community members. 

Viber's Viber Lens data, which was launched internationally in June 2021 and in Nepal in September 2021, is another notable achievement. 

More than 7.3 million users have utilized lenses for media like images, movies, or "gifs" since the initial wave of global releases in June. More than 51.8 million images have been taken in the app by more than 5.6 million users. 

"Viber has stepped in to enliven digital interactions at a time when people have had little touch with one another because of Pandemic," Viber's chief growth officer Anna Znamenskaya said.

"Whether it's using the lens to call someone who looks like a tiger or showing support for their favorite businesses," she added, "People are seeking interesting ways to stay in touch with each other."

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On the occasion of New Year 2022, Vianet has launched a new offer with Mini Internet plans targeted towards low Internet usage households.

Under the Mini line of products, Vianet has launched a Mini-75 pack where customers will be able to enjoy a super-fast speed of 75 Mbps Internet at only Rs. 800 per month on an annual subscription. As a part of their New Year offer, Vianet is also providing a free Ncell Sim card with a subscription to their Mini Internet plan.

The Ncell Sim card comes with free 4GB mobile data every month for a year, which means customers will be able to enjoy a total of 48 GB of mobile data in a year.

Additionally, customers will also be able to enjoy various Ncell services free of charge including 50 minutes free talk time to other Ncell numbers and 50 free SMS per month.

Furthermore, customers will also get a free monthly talk time of 50 minutes to call the Vianet call center and an extra 1GB of monthly data to use the Vianet mobile app.

And also, Vianet had released its Ultra-Fi line of products - Internet plans that promise to give its users the highest Internet speeds at the lowest prices.

The highlight of the Ultra-Fi product line was the 175 Mbps internet plan which comes with up to 2 ViaTV subscriptions and is priced at only Rs. 1250 per month on an annual subscription.

With the Mini Internet product line, Vianet hopes to cater to not only the general population but also the niche market of households that require high-speed Internet but have limited usage.

More Information: https://www.vianet.com.np/mini/

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When Viber looks at the use of AR lenses, women are more likely than men to wear filters on their faces. The trend of red hair has also been found to spread in the popularity of AR lenses.

Rakuten Viber after succeeding in being the world's leader in voice-based communications, private and secure messaging, Viber has launched research into its use after months of launching lenses in partnership with Snap.

Since the first launch, more than 7 million users have used these lenses for mediums such as photo, video, or GIF. Similarly, more than 5.6 million users have made more than 51.8 million captures in the app.

According to statistics, the most popular lens is the "Cartoon Face" lens, which enlarges the image with its large, googly eyes and long tongue. Viber's second most popular lens after "Cartoon Face" is "Red Hair" - which gives users red, long hair. In third place is the "Halloween" lens, which replaces the user's face with a scary mask.

The "Tiger Lens", created in partnership with the World Wildlife Fund, was equally popular, and because of the endangered animal lenses, people in 'some area' received a grant from the World Wildlife Fund for animal protection.

The study also found that people of all ages are more likely to have fun using AR lenses for messaging. When Viber divided it into 3 groups, it found that people in the age group of 30 used lenses the most. 235 people in this age group have been found to use lenses.

Similarly, the second most used group is in the age group of 40. 185 people in this age group are found to have used lenses while only 135 people under the age of 17 are represented.

"Viber has stepped in to revitalize digital communication during difficult times when people could rarely see each other because of Pandemic," said Anna Znamenskaya, Viber's Chief Growth Officer. "People are looking for fun ways to stay in touch with each other, whether it's using the lens to call someone who looks like a tiger or show support for their favorite brands," she said.

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