Nepal’s leading online marketplace, Daraz Nepal, has named Aanchal Kunwar as its very first female Managing Director. Daraz CEO Bjarke Mikkelsen had announced the news through Linkedin.

Aanchal said, “I feel privileged and honored for this opportunity to lead a very talented group of professionals in creating a world-class online shopping experience for my fellow Nepalese people. Daraz's rapid growth and impact on the Nepali e-commerce industry are evident even from a distance.

Thus, I feel very excited to be a part of establishing Daraz Nepal as a household name and a one-stop solution for all our customers' shopping needs. As Darazians, we will continue to live by our strong values and purpose of uplifting our communities through the power of commerce."

Born and raised in Nepal, Aanchal has an M.B.A. from the Carlson School of Management, a B.S. in Mathematics & Economics from St. Cloud State University, Minnesota.

During her 13+ years in the US corporate sector, she worked for various leading companies such as Carlson Wagonlit Travel (CWT) and e-commerce pioneer, Amazon, where she worked in establishing the company in new markets like Sweden, Poland, Saudi Arabia, and Egypt.

After a long and successful career in the US, Aanchal will be leading Daraz Nepal at a time when the company enters a new phase of growth. This also happens to be at a time when the company is going through a rebranding. Further, with her appointment, all of Daraz’s operating countries now have native MDs.

Bjarke Mikkelsen, the CEO, and founder at Daraz Group said “As we move forward into our next phase of growth, our focus is to create a greater sense of connectivity with our customers and sellers. I look forward to working with Aanchal, along with our other country MDs, to create more exploratory and personalized experiences for our users as they bring their local perspectives, experiences, and insights to continue to drive our business forward.”

Ms. Kunwar will be taking office as incumbent MD Lino Ahlering moves to a regional role at the Daraz Headquarters in Singapore.

Mr. Ahlering said, "This is a very exciting time for Daraz. It was a great honor to build e-commerce and lay the foundations for this industry in the country over the last 3.5 years. We have a fantastic team of more than 750 Darazians and the future for Daraz and e-commerce, in general, is going to be extremely bright.

Given I will stay within the Daraz Group, it will be a very smooth transition in terms of management. I'm sure that Daraz will rise to even greater heights under Aanchal's leadership and I wish her and the team only the best".

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Daraz, the leading online marketplace in Nepal, announces Dashain’s biggest online festive sale Daraz Dashain Dhamaka starting from Asoj 19 (October 5). As COVID-19 cases keep increasing at an alarming rate, this campaign will provide shoppers a safe alternative to get all their necessities for Dashain within the safety of their homes. 

This festive sale is filled with Exclusive Mega Deals on international and national brands including 100% genuine branded products on DarazMall, Mega Giveaway of TVS Apache RTR 160 4V SD, Prepayment discounts, Vouchers, Flash Sales, Free deliveries, Hot Picks, exciting games on Daraz First games, One Rupee Game, Wheel of fortune, and many more.

The shopping campaign is exclusively supported by TVS, and Coca-Cola, thus, shoppers can expect attractive offers on products of the two leading brands on the commencement of the campaign. 

Payment Promotions 

Daraz has partnered with leading banks to offer customers up to 20% discount (maximum of Rs. 2500) for Debit/Credit card prepayments. Customers of the following bank will be able to avail of this discount: Nabil Bank, NIC Asia, Standard Chartered, Sanima Bank, Global IME, Mega Bank, NMB Bank, Nepal Bangladesh Bank, and Kumari Bank. Shoppers need to have their cards activated for online payments, which they can easily do free of charge by contacting their bank. 

Ludo Tournament 

Keeping customers engaged is a priority for Daraz, so this Dashain Dhamaka, Daraz has announced Daraz Ludo League where the tournament will take place between opponents from Sri Lanka and Nepal via the Daraz app. The player that secures the first position will win Daraz vouchers worth USD 100, the second position will win USD 75, and players that position between 3 to 15 will win USD 25 each*. Furthermore, the best performing player from Nepal will win a new Sony Xperia XA1 Dual, while the second and third best performing players win a new Titan Watch, and Manaslu Guitar respectively. 

The tournament will be held between 7 to 8 October, 1 PM to 7 PM exclusively on the Daraz Android app. It is mandatory to register in order to participate in the tournament. The registration is between 1 to 5 October 2020. 

Commenting on the Dashain Dhamaka campaign, Lino Ahlering, Managing Director, Daraz Nepal said, “Dashain is the time for entertainment and shopping. Every street corner, market, and the online platform offers exciting deals for Dashain. But at Daraz, you not only shop but also engage yourself in exciting games and quizzes. Considering the current situation, and for the love of Dashain shopping, Daraz Dashain Dhamaka is surely the best and safest way to fulfill one’s shopping needs.” 

Best Deals from Leading Brands 

Partner Brands for the campaign include Titan, Aamayra, McEnroe, Samsung, Infinix, Rangoli, Colgate, Lotto, Erke, Vans, Mi, Home Glory, CG, Midea, LG, Judas, Mamaearth, Fantech, Whirlpool, Yasuda, Panasonic, New Balance, X-age, Guitar Shop,  Piazaitalia, Converse, and Sony all of whom are offering exclusive deals up to 60% off on various products. 

For more information, please visit our campaign page: https://bit.ly/36uKm9L 
 

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Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look today – building on a successful 2021 of significant progress for the company.

Bjarke Mikkelsen, Founder, and CEO of Daraz Group said the launch marks an exciting step forward for the business.

“Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience.

The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” said Mikkelsen.

One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people's daily lives across its five markets in South Asia - Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.

“We recognize that to achieve this ambition we need to create more personal experiences, ensure that we deliver quality products and services at each step of the customer journey, and create new avenues of entertainment and engagement for our customers. This brand refresh will play a key role in helping us elevate and evolve our offering across these crucial areas,” added Mikkelsen.

A key change is a new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers.

At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a “play button” symbolizing how Daraz is continually innovating to create a more dynamic content experience for users.

In addition to rebranding, Daraz Nepal has appointed Aanchal Kunwar as its new Managing Director (MD).

Aanchal will take office as soon as incumbent MD Lino Ahlering moves to a regional role at the Daraz Headquarters in Singapore by the end of this month.

“It is a New Year New Start for us at Daraz Nepal with the rebranding coupled with the management change as well.
In the next phase of growth, we will continue to build on our values to deliver our promise to our customers and partners with a strong focus on innovation, customer experience, and personalization. We will live by our purpose of uplifting our communities through the power of commerce." - said Aanchal.

As part of the new brand look, Daraz is also consolidating all of its brands under the overall Daraz umbrella brand to simplify the experience for customers.

Daraz has also launched a new website, Daraz.com, that showcases the new brand and gives people a better understanding of who Daraz is and what it stands for.

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